PUT DOWN THAT MAC SHADOW!
Yes - I mean you. (If you’re in Singapore that is…)
In fact, if you’re outside of the continental US you might want to do a bit of calculating as well.
Here are just a few high-end shadows that you THINK are more expensive than MAC, but work out to be cheaper when you calculate the price per gram of product. Especially in areas of the world where Lauder prices tend to be heavily inflated. (If you’re in the continental USA, forget this post. Lauder brands are priced much better there!)
Here are some options you want to consider the next time you pick up a regular MAC single shadow. (Heck, a couple are even cheaper than the basic MAC refill pan AND you get cases with them.)
*Please note that baked shadows and regular pressed shadows are very different in terms of density, so the below comparison only applies to pressed shadows.
MAC (1.5g for S$28) - $18.70/g
Shu Uemura single pans (1.4g for S$22) - $15.70/g
Dior 3 Couleurs Smoky palette (5.5g for S$70) - $12.70/g*** Best value!
Dior 5 Couleurs palette (6g for S$100) - $16.70/g
Givenchy Le Prisme Yeux Mono (3.4g for S$45) - $13.20/g
Shiseido Luminizing Satin Eye Color Trio (3g for S$51) - $17/g
And these are just a few of the brands I checked. I was surprised myself by the cheapest so far. Dior smoky eye trios!!! I always knew they were cheaper than other Dior eyeshadow options, but I didn’t know they were also cheaper than other popular prestige brands. Much less a non-prestige brand like MAC.
(Of course, the above doesn’t apply when it comes to limited edition MAC quads or palettes which usually come at a slightly better value than their regular line. Just do your calculations before you buy.)
Of course, it doesn’t mean you should run out and snap up all the Diors. There ARE many gorgeous and unique shades in the MAC line. You should take note of prices per gram MAINLY if you’re investing in neutrals for frequent use, because they are comparable across most brands. (Honestly, only the most die-hard makeup freak will know if that’s Patina you’re wearing.) A taupe is a taupe, once it’s on the lid.
If you’re paying a high-end price anyway, you might as well see if you can find one that’s cheaper and comes in nicer packaging than a MAC. (Hey if you’re charging me S$18.70 per gram, I want a black velvet pouch with it. None of that cheap plastic see-through lid nonsense.)
And when you consider that a lot of the options listed above actually have BETTER, more consistent textures, I would definitely go for those first, then pick up only the more unique shades from good ol’ Makeup Art Cosmetics.
(Damn… now I wish I’d done this calculation years ago. I’d have a lot less MAC browns and beiges, and a lot more Dior and Givenchy…)
I am a liar.
Some people are bankers and some people are bakers and I am a liar. I lie, basically, to get people to like me, because that is the monetary system on which my heart runs. I lie to make myself seem more impressive or more tragic, both of which elicit admiration and attention,…
Christian Dior Haute Couture Spring/Summer 2007
Ricky Gervais: “Why I’m an Atheist” (via zubat)